Sang Phan
Thinking that makes AI
feel human
I’m the architect behind SaaS and AI products that people understand on first use and come to trust by the second.
Selected Work
Clinic Booking Platform
Booking and patient records for a chain of clinics. Front desk staff now book a visit in three steps instead of eleven, and patients reschedule from their phone.
Retail Banking App
A mobile banking app rebuilt around the five tasks people do every week. Transfers, bills and cards sit one tap from home, with spending explained in plain words.
Fleet Operations Console
A dispatch console for a logistics team running hundreds of trucks a day. Live routes, delays and driver status on one screen, so problems surface before customers call.
Expertise
UI/UX Design
Web, mobile and enterprise products. I find where people get stuck and design the shortest way through.
AX Design
Interfaces for AI products and AI features. Tools that show what they know, admit what they don’t, and are easy to correct.
Visual Design
Type, colour and components joined by clear rules, so the product stays consistent as it grows and every new screen fits with the rest.
Web Design
Marketing sites and product pages that explain fast, load fast, and that your team can update without waiting on a designer.
/ About me
I’m Sang Phan, Lead Designer at Missing Corner and co-founder of Phantôn Design Studio in Vietnam. For more than a decade I have designed web apps, mobile apps, enterprise software and AI products for startups and Fortune 500 companies, in healthcare, finance, education and logistics. I start with what people are trying to get done, then clear everything that stands in their way.
About
Fewer steps,
clearer choices
Most products don’t lose people for lack of features. They lose them when nobody can tell what to do next. My work is to make that next step obvious, then make it feel good to take.
/ Work Experience
Missing Corner Inc.
Lead Designer, Jan 2020 to Present
UI/UX Designer, Aug 2016 to Jan 2020
Product strategy and design from first concept to shipped product, across apps, enterprise software and AI products.
Phantôn Design Studio
Co-Founder, Managing Director, Sep 2022 to Present
A design studio I founded with my wife in Vietnam. Our consulting work puts the people who use a product at the centre of every decision.
Freelance
UX Designer, Aug 2016 to Present
Remote UX work on web applications for independent clients, from user research to finished design.
Earlier roles
UI Designer, then UI/UX Designer, 2014 to 2016
Film Plus Digital, now Galaxy Play, and JOY Entertainment: interfaces for streaming and mobile games.
Working on something that feels harder than it should? Let’s talk.